Why FIT matters to us

Because it Matters to you!

"I have always struggled to find a pair of pants which fit my thighs and waist equally well! I think all thick thigh girls face this problem."

- Riya, 27 yrs, Mumbai

Why FIT matters to us so much? 2nd slide

Because it matters to you!

“Tops and dresses which are fine when you are standing but get too tight when you sit are so disappointing. There is no room for your stomach to rest!”

- Harshita, 31 yrs, Gurugram

Why FIT matters to us so much?

Because it matters to you!

“This top is so tight in size S and so loose in size M, I don’t know what size I am”

- Shraddha, 29 yrs, Bangalore

You asked and we listened!

The truth is, most western wear brands design garments according to American/European body standards which makes it hard for Indian women to find a comfortable and flattering FIT. Indian women are supposed to fit in clothing which has not been designed keeping their shape, height and proportions into consideration.

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Our FIT Promise

We’re on a mission to create the most comfortable & flattering clothes for Indian women. We want to ensure that all Indian women find their best FIT at FableStreet.

We Design for the Indian Body Type

Our fits are expertly crafted to enhance the beauty of Indian women and their curves, while ensuring they feel comfortable and unrestricted through the day.

FableStreet FITS Algorithm

We do not follow UK, US or EU size charts. We have collected 1Lakh+ body measurements of Indian women to create the best FIT Algorithm for India. Every piece of clothing at FableStreet is designed via this algorithm.

From the Founder

Any woman, whether she is an XS or XL, should wear our clothes and feel like they are made for her. She should feel confident and free. She should be able to say FableStreet, Fits Like Me, #FitsLikeNothingElse.

- Ayushi Gudwani, (Founder & CEO, FS Life)